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AESTHETICS. FOR VISIONARIES.
The design of the BMW 7 Series.
“The new BMW 7 Series represents our take on contemporary luxury. We consider technical innovation and a high quality of all details as indispensable as the emotional form language and the atmosphere of wellbeing of the interior. During the design process, we worked with the idea of ‘Technological Poetry’ – the feeling of a perfect interaction between progressive technology and its translation into design.”
Karim Habib, Head of Design BMW Automobiles
AESTHETICS. FOR VISIONARIES.The design of the BMW 7 Series.
“The new BMW 7 Series represents our take on contemporary luxury. We consider technical innovation and a high quality of all details as indispensable as the emotional form language and the atmosphere of wellbeing of the interior. During the design process, we worked with the idea of ‘Technological Poetry’ – the feeling of a perfect interaction between progressive technology and its translation into design.”
Karim Habib, Head of Design BMW Automobiles
EXTERIOR DESIGN.
Self-assured front end
At the front, the broad frame of the large and upright kidney grille stands out clearly, giving the BMW 7 Series its dynamic, forward-surging character. The air inlet below, optically divided into three, extends along the entire front apron, giving the vehicle an exceptionally authoritative and distinctive appearance. Equipped with LED technology as standard, the inner tubes in the optional Adaptive LED headlights are connected with the kidney grille by a horizontal strip.
One lighting technology which, literally, highlights the way forward is BMW Laserlight, which is recognisable by the blue-coloured, horizontal bars in the centres of the tubes.Elegant side view
In the side view, the gently descending roof line traces an especially elegant silhouette. Peripheral chrome-plated window outlines merge seamlessly into the Hofmeister kink. The double crease with integrated door handles extends from the front to the rear lights in two precise lines. They create a narrow area between them which appears as a constant band of light due to the interplay between light and shade in the side surface, emphasising both the length and lateral height of the BMW 7 Series. The balanced look and the optically low centre of gravity of this sedan are supported by a chrome-plated trim that extends from the Air Breather along the entire side of the vehicle.
Powerful rear
The horizontal alignment of all rear elements emphasises the breadth and authority of the BMW 7 Series. A horizontal chrome bar boldly extends across the entire width of the vehicle, thus creating an optical connection between the lights. For the first time, the L shape of the light bars is also continued in the glass geometry, which gives the rear lights an even more striking appearance. The tailpipe finishers are enclosed by a striking chrome frame. In combination with the wide track and the shaped wheel housings, they lower the optical centre of gravity, giving the BMW 7 Series a unique presence when viewed from the rear as well.
ACTIVE AIR STREAM KIDNEY GRILLE.
One uniquely distinctive design detail in the front view of the BMW 7 Series is the Active air stream kidney grille. The air vents with their slats in Chrome are visible and actively regulate the airstream. If the cooling demand for the engine increases, the air vents are opened. In the closed state they improve aerodynamics and ensure a striking presence due to the vertical slats in Chrome.
INTERIOR DESIGN.
Whichever seat you occupy in the BMW 7 Series, you feel the contemporary and future-orientated atmosphere of luxurious wellbeing. A virtuosic composition of material, light, shape, colour and innovative technologies to accompany people who wish to move things – be it from the rear or from the driver’s seat.
For rear passengers
In the rear, everything is directed towards travelling in a luxurious ambience. Passengers enjoy spacious comfort and a range of exclusive entertainment options. The removable Touch Command tablet provides a fully integrated control option for comfort and entertainment functions.
With the special equipment “Executive Lounge” the rear passenger on the same side as the front passenger can enjoy the journey in an especially relaxing position. The table integrated into the centre armrest is covered with black leather Nappa and has a high-quality look and feel. In addition, the Panorama glass roof Sky Lounge in the long version creates an open and light-filled sensation of space and can be illuminated if required in the colours of the Ambient light. This is the ideal atmosphere in which to enjoy the outstanding studio-quality audio of the Bowers & Wilkins Diamond surround sound system with its 1,400 watt output.For driver and front passenger
The instrument panel directed towards the driver in the BMW 7 Series provides the stage for technological innovations. BMW is the first manufacturer to offer Gesture Control so that essential commands can be given by hand movement. Similarly intelligent are the advanced Voice control, the iDrive Touch Controller and, as an alternative, the Touch Display, which in connection with the Navigation system Professional can be operated directly via the 10.25"" LCD colour display.
Depending on the driving mode selected, the displays in the instrument cluster behind the leather steering wheel are associated with different graphic symbols. The multifunction keys are formed three-dimensionally to provide an especially pleasant feel and are embedded in a polished chrome surface. An elegant architecture with horizontal surfaces attracts the viewers gaze and captures it with the visual accents set by the Ambient light.
REFINEMENT.
The BMW 7 Series represents precision and quality craftsmanship at a supreme level. Evidence of this is the Floating Design Mirror: The side mirrors appear to grow organically out of the window outline. Modern and elegant in their effect, they also enhance the aerodynamics. Other examples of genuine detail refinements are the Active air stream kidney grille with vertical slats in Chrome, the high-precision and powerfully distinctive appearance of the wheel design and the seamlessly incorporated Hofmeister kink.
On the inside, high-quality materials such as chrome with interior trims in Poplar Grain Grey fine-wood finish and seats with upholstery such as exclusive ‘Nappa’ leather in Ivory White create a harmonious combination. Also displaying a high level of handicraft is the instrument panel decorated by a continuous seam. Wood decorative trim and electroplated strip are individually matched during the production process so that a seamless overall picture is obtained.
The BMW Individual Collection with an exclusive colour and material scheme offers additional varied options for designing the BMW 7 Series. These include the upholstery colour fine-grained full Merino leather in Mediterranean Brown Tartufo with hand-crafted details such as the stitching in woven look, hand-braided piping and colour-contrasting seams.